November Newsletter 

From retail media innovation to smarter

in-store experiences 

In this edition, discover how we're helping retailers and brands turn technology into new business opportunities. We share the latest on our expansion into Spain and Portugal, our expanded partnership with SPAR and our acquisition of retailmediatools, alongside key insights from DMEXCO 2026. You'll also see how we're helping Coca-Cola HBC Austria transform its point-of-sale communication and explore why digital menu boards are becoming increasingly important for hospitality brands.

In the news

ZetaDisplay is strengthening its long-standing partnership with SPAR by launching the retailer’s first retail media network.

The initiative follows ZetaDisplay’s recent acquisition of retailmediatools, bringing together digital signage expertise and retail media technology to give retailers greater control over their advertising networks.

The rollout will introduce hundreds of new displays powered by ZetaDisplay’s Engage Suite, helping SPAR deliver more relevant in-store messaging, improve the customer journey and unlock new revenue opportunities for SPAR and its brand partners.

ZetaDisplay expands into Spain and Portugal

We're strengthening our European presence with the appointment of Álvaro Morales as Country Manager for Spain and Portugal.

With his extensive digital signage experience and local market expertise, Álvaro will help drive our growth and bring our full-service digital signage and retail media solutions to more retailers and brands across Iberia.

Retail media insights

DMEXCO 2026:

What’s next for retail media?

Retail media is evolving, and the conversations at DMEXCO 2026 highlighted three key priorities: connecting in-store and digital advertising, improving campaign measurement and scaling retail media networks.

As physical stores become an increasingly important part of the advertising ecosystem, retailers have new opportunities to generate revenue and deliver more relevant customer experiences.

At ZetaDisplay, we help retailers turn these opportunities into action. By combining digital signage, retail media technology and our Engage Suite platform, we help retailers connect their in-store screens with wider marketing activities, manage content across locations and use data and analytics to improve performance.

Discover our key takeaways from DMEXCO 2026 and how retailers can move from retail media pilots to scalable, commercially valuable networks.

Customer news

Coca-Cola HBC Austria strengthens brand communication with ZetaDisplay

Coca-Cola HBC Austria is transforming its point-of-sale marketing with ZetaDisplay’s digital signage solutions, replacing traditional printed materials with centrally managed digital displays.

Powered by Engage Suite, the solution enables faster campaign updates, consistent brand messaging and location-specific content across hospitality, retail and wholesale environments.

Following a successful pilot, the solution is now being rolled out across Austria, supported by ZetaDisplay’s Managed Services.

Why digital menu boards matter more than ever in hospitality

Digital menu boards help hospitality brands simplify customer choices, highlight relevant offers and increase upselling opportunities. With flexible content and engaging visuals, they improve the customer experience while supporting business goals.

Contact us for more information

Want to learn more about what ZetaDisplay can do for you?
Get in touch with our team of experts today.