In this edition, we look at how digital signage is evolving into a measurable retail media channel. From large-scale network rollouts to smarter screen placement and real customer use cases, you’ll see how brands are turning in-store communication into real business impact.
Scroll on to explore our latest partnership with Vy and Coop, practical insights on retail media placement, QSR customer stories, and where to meet us next at Retail MediaX in London.
In the news
A 1,400-Screen Media Network in Motion
What happens when Norway’s national rail network becomes a retail media channel?
With 1,400 screens across trains and stations, ZetaDisplay’s partnership with Vy transforms passenger journeys into a connected, data-driven media platform. Content updates in real time, campaigns become measurable, and every screen works harder.
For Vy, it unlocks new revenue through onboard commerce, retail media and DOOH, all within one scalable setup.
Coop Norway expands retail media rollout with ZetaDisplay
Coop Norway and ZetaDisplay are expanding their partnership following a successful pilot rollout across Coop Obs hypermarkets. The next phase introduces an advanced in-store retail media network across Coop Extra stores nationwide.
Powered by Engage Suite, the rollout combines digital signage, retail media and managed services to create more dynamic customer communication and new advertising opportunities at the point of purchase.
At Retail MediaX London 2026, we’re meeting retailers who want both. Networks that scale across locations, and data that shows what’s driving revenue.
🎤 Jørn Olsen, Director of Analytics and Retail Media, will take the stage to share 8 key learnings from in-store retail media projects. Built on real projects. Proven in store.
If you’re looking to turn your store network into a measurable, revenue-driving media channel, let’s meet there and talk through what it takes to make it work in practice.
It works best when placement and context come together. From capturing attention at the entrance to influencing decisions at the shelf, even small location changes can make a measurable difference.
In this guide, you’ll see how different retail media placements work and how to use them to get more impact from every screen.
What does great in-store communication look like in Quick Service Restaurants (QSR)?
When operations move fast, your communication needs to keep up. Menus change, offers shift, and every moment at the counter matters.
From Albron to Pretty Boy, brands are using digital signage to stay in control, adapt in real time, and turn every screen into a driver of efficiency, consistency and sales.
Albron
Running multiple locations means constant changes across menus, offers and timing. Albron uses digital signage to keep content aligned and up to date across every site, reducing manual work and improving operational flow.
In a premium QSR concept, the experience needs to match the brand at every touchpoint. Pretty Boy uses digital signage to deliver bold, consistent in-store communication that strengthens brand perception and influences purchase decisions.
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