Welcome to 2025 - Retail media is making a major comeback, blending data-driven insights with in-store engagement. Kaffeekontor, a staple of Munich’s coffee scene, is redefining customer experiences with cutting-edge digital solutions.
We are focusing on Retail Media, an innovative advertising frontier that seamlessly merges data-driven insights with the powerful influence of in-store experiences. Leading this exciting new venture is Jørn Olsen, our newly appointed Director of Retail Media and Analytics. Retail media is experiencing a significant resurgence as a revolutionary platform for advertisers, powered by data and state-of-the-art technology. Once a buzzword two decades ago, today's market presents unparalleled opportunities. As linear TV fades and third-party cookies become obsolete, brands are navigating fresh challenges in audience reach and targeting. Retail media offers a precise, data-driven solution, uniting the accuracy of online advertising with the compelling impact of in-store engagement. Now is the ideal moment to seize this transformative opportunity.
Elevating the Coffee Experience with Digital Signage Innovation
Artisan brand Kaffeekontor is a cornerstone of the Munich coffee scene, operating across 400 locations in Germany alone including gas and service stations, shops and cafes renowned for its unwavering commitment to quality. With a focus on building long-term relationships within the community, Kaffeekontor sought to enhance its customer experience while maintaining its unique brand identity.
The Surprising Impact of In-Store Music on Shopper Behavior
A well-curated in-store soundtrack does more than fill the silence—it shapes the customer experience, fosters emotional engagement, and drives purchasing behavior.
Music has a profound influence on the human brain. It evokes emotions, triggers memories, and alters perceptions. In a retail environment, this means music can set the tone for how customers perceive a store, its products, and its brand identity.
The Role of Social Media in Modern Digital Signage
Here’s the reality – Businesses often rely solely on traditional and static displays to reach their audience, offering a one-way communication channel from business to the audience. 
While traditional and static approaches serve their purpose in delivering messages to a wider audience, they cannot foster meaningful engagement and interaction.
The audience passively receives the messages without the opportunity to provide feedback, ask questions or engage directly with the content. 
We’re excited to be at ISE, and we’d love to meet up! If you’d like to schedule a chat, send us a message through the form, and we’ll be in touch.
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