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January Newsletter 

    Issue 1 - 2025

       

      📢 This Month in Retail & Digital Innovation

      Welcome to 2025 - Retail media is making a major comeback, blending data-driven insights with in-store engagement. Kaffeekontor, a staple of Munich’s coffee scene, is redefining customer experiences with cutting-edge digital solutions.

      We’re heading to ISE—let’s meet! 

       

      Robert Bryhn

      CMO

      robert.bryhn@zetadisplay.com

      Robert Bryhn

      In the news

      Jørn Olsen, Director of Retail Media and Analytics

      Strengthening Focus on Retail Media

       

      We are focusing on Retail Media, an innovative advertising frontier that seamlessly merges data-driven insights with the powerful influence of in-store experiences. Leading this exciting new venture is Jørn Olsen, our newly appointed Director of Retail Media and Analytics. Retail media is experiencing a significant resurgence as a revolutionary platform for advertisers, powered by data and state-of-the-art technology. Once a buzzword two decades ago, today's market presents unparalleled opportunities. As linear TV fades and third-party cookies become obsolete, brands are navigating fresh challenges in audience reach and targeting. Retail media offers a precise, data-driven solution, uniting the accuracy of online advertising with the compelling impact of in-store engagement. Now is the ideal moment to seize this transformative opportunity.

       

       

      Want to learn how retail media can transform your advertising strategy

      Elevating the Coffee Experience with Digital Signage Innovation

      ZetaDisplay-kaffeekontor

      Artisan brand Kaffeekontor is a cornerstone of the Munich coffee scene, operating across 400 locations in Germany alone including gas and service stations, shops and cafes renowned for its unwavering commitment to quality. With a focus on building long-term relationships within the community, Kaffeekontor sought to enhance its customer experience while maintaining its unique brand identity.

      Enjoy your coffee

      Heard by everyone

      ZetaDisplay-Liveqube-stairs with music

      The Surprising Impact of In-Store Music on Shopper Behavior

      A well-curated in-store soundtrack does more than fill the silence—it shapes the customer experience, fosters emotional engagement, and drives purchasing behavior. 

      Music has a profound influence on the human brain. It evokes emotions, triggers memories, and alters perceptions. In a retail environment, this means music can set the tone for how customers perceive a store, its products, and its brand identity.

      Read more

      Product & Services Insights

      ZD-Social media

      The Role of Social Media in Modern Digital Signage

      Here’s the reality – Businesses often rely solely on traditional and static displays to reach their audience, offering a one-way communication channel from business to the audience.  

      While traditional and static approaches serve their purpose in delivering messages to a wider audience, they cannot foster meaningful engagement and interaction.  

      The audience passively receives the messages without the opportunity to provide feedback, ask questions or engage directly with the content.  

       

      Find out more

      We’re Heading to ISE – Let’s Connect! 🚀

      ISE image

      We’re excited to be at ISE, and we’d love to meet up! If you’d like to schedule a chat, send us a message through the form, and we’ll be in touch.

       

      See you at ISE! 👋

      👉 Reach out here

      Contact us for more information

       

      Do you want to learn more about ZetaDisplay and what we can offer?

       

      Contact us and we will get back to you as soon as possible!

      Contact us
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      ZetaDisplay Global, Gustav Adolfs Torg 10, Malmö, SE 211 39, Sweden, +46 40 28 68 30

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